The Australian Communications and Media Authority’s (ACMA)’s recent $702,900 penalty against Lululemon Athletica Australia Pty Ltd (Lululemon) is a sharp reminder that “service emails” can easily become unlawful marketing communications if not handled carefully. Between December 2024 and January 2025, Lululemon sent more than 370,000 emails to Australian customers that were framed as order confirmations [...]