Protecting Your Brand Beyond Borders

In today’s digital and global economy, your brand can reach customers in dozens of countries, sometimes without you even trying. But while your business may expand effortlessly across borders, your trademark rights don’t. That’s why securing an international trade mark, in addition to your Australian trade mark, is a smart and often necessary step for [...]

2025-05-19T01:24:44+00:00May 19th, 2025|Intellectual Property|Comments Off on Protecting Your Brand Beyond Borders

What is IP?

Intellectual property (IP) rights can be a business’ most valuable asset. For example, Forbes reported that while Disney’s 2013 hit Frozen grossed US$1.3 billion at the box office, the licensing of the IP rights accumulated US$107.2 billion in retail sales. Lucasfilm’s astute decision to retain the IP licensing rights for consumer products for the first six Star Wars films [...]

2025-04-09T07:16:25+00:00April 9th, 2025|Intellectual Property|Comments Off on What is IP?
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