brand strategy – Rankin Business Lawyers Melbourne

The Importance of Trade Marks for Small Businesses

In the competitive world of small business, standing out from the crowd is crucial. One of the most effective ways to achieve this is through the strategic use of trade marks. Trade marks are not just symbols or logos; they are powerful tools that help distinguish products or services, build brand recognition, and provide essential [...]

admin2025-10-12T21:59:48+00:00September 24th, 2025|Intellectual Property|Comments Off

Protecting Your Brand Beyond Borders

In today’s digital and global economy, your brand can reach customers in dozens of countries, sometimes without you even trying. But while your business may expand effortlessly across borders, your trademark rights don’t. That’s why securing an international trade mark, in addition to your Australian trade mark, is a smart and often necessary step for [...]

admin2025-05-19T01:24:44+00:00May 19th, 2025|Intellectual Property|Comments Off