Business Name vs Trade Mark: A Guide for People Who Assumed Paperwork Would Protect Them

Here is a thing that trips up a surprising number of Australian business owners: registering a business name and registering a trade mark are two completely different transactions with two completely different regulators, and doing one does not do the other. This seems like it should be obvious. It is not obvious. People pay $44 [...]

2026-08-26T01:39:14+00:00August 26th, 2026|Intellectual Property|Comments Off on Business Name vs Trade Mark: A Guide for People Who Assumed Paperwork Would Protect Them
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The Importance of Trade Marks for Small Businesses

In the competitive world of small business, standing out from the crowd is crucial. One of the most effective ways to achieve this is through the strategic use of trade marks. Trade marks are not just symbols or logos; they are powerful tools that help distinguish products or services, build brand recognition, and provide essential [...]

2025-10-12T21:59:48+00:00September 24th, 2025|Intellectual Property|Comments Off on The Importance of Trade Marks for Small Businesses
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