A trade mark is a way of identifying a unique product or service. It is a sign used or intended to be used to distinguish your goods or services from those of your competitors. A trade mark is often referred to as a brand and, while it may be your corporate logo, it can also [...]
As bricks and mortar businesses pivot to online models during the pandemic, the temptation to ‘borrow’ content from a competitor’s site in order to get a head start is ever-present. The unfortunate result is that many businesses who have invested heavily in the development of their online marketing strategy can suffer unfair incursions from copycat [...]
