In today’s fast-paced business environment, effective intellectual property (IP) management is crucial for maintaining a competitive edge. However, many businesses, especially small and medium-sized enterprises, often overlook key aspects of IP management, which can lead to costly mistakes. Below are some common pitfalls and practical tips to help businesses avoid them. Failing to Identify and [...]
IP (Intellectual property) rights can be a business’ most valuable asset. For example, Forbes magazine reported that while Disney’s 2013 hit Frozen grossed US$1.3 billion at the box office, the licensing of the IP rights accumulated US$107.2 billion in retail sales. Lucasfilm’s astute decision to retain IP licensing rights for consumer products for the first [...]
In today’s digital and global economy, your brand can reach customers in dozens of countries, sometimes without you even trying. But while your business may expand effortlessly across borders, your trademark rights don’t. That’s why securing an international trade mark, in addition to your Australian trade mark, is a smart and often necessary step for [...]
Intellectual property (IP) rights can be a business’ most valuable asset. For example, Forbes reported that while Disney’s 2013 hit Frozen grossed US$1.3 billion at the box office, the licensing of the IP rights accumulated US$107.2 billion in retail sales. Lucasfilm’s astute decision to retain the IP licensing rights for consumer products for the first six Star Wars films [...]