Here is a thing that trips up a surprising number of Australian business owners: registering a business name and registering a trade mark are two completely different transactions with two completely different regulators, and doing one does not do the other. This seems like it should be obvious. It is not obvious. People pay $44 [...]
In today’s fast-paced business environment, effective intellectual property (IP) management is crucial for maintaining a competitive edge. However, many businesses, especially small and medium-sized enterprises, often overlook key aspects of IP management, which can lead to costly mistakes. Below are some common pitfalls and practical tips to help businesses avoid them. Failing to Identify and [...]
In the competitive world of small business, standing out from the crowd is crucial. One of the most effective ways to achieve this is through the strategic use of trade marks. Trade marks are not just symbols or logos; they are powerful tools that help distinguish products or services, build brand recognition, and provide essential [...]
IP (Intellectual property) rights can be a business’ most valuable asset. For example, Forbes magazine reported that while Disney’s 2013 hit Frozen grossed US$1.3 billion at the box office, the licensing of the IP rights accumulated US$107.2 billion in retail sales. Lucasfilm’s astute decision to retain IP licensing rights for consumer products for the first [...]