Under the influence: How to protect your brand when entering into marketing partnerships with Influencers

Increasingly, we’re asked to advise clients in respect of marketing partnerships with online personalities and social media influencers. The business case for partnering with an influencer with a staggering number of followers within a brand’s target market can be compelling. Often though, businesses can risk doing significant damage to their brand by rushing to enter [...]

2022-05-26T06:42:23+00:00May 26th, 2022|Contracts, Trademarks|Comments Off on Under the influence: How to protect your brand when entering into marketing partnerships with Influencers
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Commercial Leasing Basics: Outgoings – When more “Outgoing” is not such a good thing

Yes, “outgoing” in the sense of additional tenancy costs (not me after 3 negronis!). The term “outgoings” in a commercial lease generally refers to additional expenses relating to the property that the tenant must pay in addition to the rent. These typically include (but aren’t limited to): rates, levies and assessments imposed by any local [...]

2022-05-02T03:42:22+00:00May 2nd, 2022|Property|Comments Off on Commercial Leasing Basics: Outgoings – When more “Outgoing” is not such a good thing
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