Under the influence: How to protect your brand when entering into marketing partnerships with Influencers

Increasingly, we’re asked to advise clients in respect of marketing partnerships with online personalities and social media influencers. The business case for partnering with an influencer with a staggering number of followers within a brand’s target market can be compelling. Often though, businesses can risk doing significant damage to their brand by rushing to enter [...]

2022-05-26T06:42:23+00:00May 26th, 2022|Contracts, Trademarks|Comments Off on Under the influence: How to protect your brand when entering into marketing partnerships with Influencers

Commercial Leasing Basics – The importance (and dangers) of Personal Guarantees

Often in entering into a new commercial lease, the landlord will insist that the tenant offer a separate personal guarantee, particularly where the tenant is a company or an individual with little to no assets. A personal guarantee is basically a legally enforceable personal promise made by an individual to the landlord guaranteeing the obligations [...]

2022-02-23T22:22:25+00:00February 23rd, 2022|Contracts, Property|Comments Off on Commercial Leasing Basics – The importance (and dangers) of Personal Guarantees

Restraint of Trade vs Exclusivity

Restraint of trade clauses are very common in commercial contracts. Most of us will have experienced restraint of trade (or non-compete) clauses within employment contracts where their purpose is to protect the employer’s business interests both during the employment and after the employment comes to an end.  Exclusive Services Agreements can also be entered into [...]

2021-08-04T04:35:19+00:00August 4th, 2021|Business Advice, Contracts, Corporate Advisory|Comments Off on Restraint of Trade vs Exclusivity

The importance of Shareholders’ Agreements

Many of our clients are immensely passionate about their business, have invested their life’s savings and have years of experience within their respective industries. Frequently, their business relationships with various stakeholders evolve as they form crucial business partnerships or joint ventures with complementary businesses. When parties come together in such instances, we usually insist that [...]

2021-05-05T01:07:19+00:00May 4th, 2021|Business Advice, Business Partnerships, Contracts, Corporate Advisory, Dispute Resolution|Comments Off on The importance of Shareholders’ Agreements
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