A trade mark is a way of identifying a unique product or service. It is a sign used or intended to be used to distinguish your goods or services from those of your competitors. A trade mark is often referred to as a brand and, while it may be your corporate logo, it can also [...]
Receiving an order from a new customer or distributor for your innovative product or service can be an exciting and rewarding event, particularly for SMEs trying to crack an interstate or overseas market. Oftentimes though, in the eagerness to cement this new supply channel, businesses can overlook the importance of setting ground rules when it [...]
Intellectual property (IP) is a business asset. It can and should be valued and make sure you speak to your accountant about claiming as a tax deduction. It is important to know the market you are operating in and what businesses around you are doing, so that you can stand out from them. Businesses consider [...]
As bricks and mortar businesses pivot to online models during the pandemic, the temptation to ‘borrow’ content from a competitor’s site in order to get a head start is ever-present. The unfortunate result is that many businesses who have invested heavily in the development of their online marketing strategy can suffer unfair incursions from copycat [...]
