In today’s digital and global economy, your brand can reach customers in dozens of countries, sometimes without you even trying, but while your business may expand effortlessly across borders, your trade mark rights don’t. Consequently, securing an international trade mark, in addition to your Australian trade mark, is a smart and often necessary step for [...]
IP (Intellectual property) rights can be a business’ most valuable asset. For example, Forbes magazine reported that while Disney’s 2013 hit Frozen grossed US$1.3 billion at the box office, the licensing of the IP rights accumulated US$107.2 billion in retail sales. Lucasfilm’s astute decision to retain IP licensing rights for consumer products for the first [...]
Increasingly, we’re asked to advise clients in respect of marketing partnerships with online personalities and social media influencers. The business case for partnering with an influencer with a staggering number of followers within a brand’s target market can be compelling. Often though, businesses can risk doing significant damage to their brand by rushing to enter [...]
A trade mark is a way of identifying a unique product or service. It is a sign used or intended to be used to distinguish your goods or services from those of your competitors. A trade mark is often referred to as a brand and, while it may be your corporate logo, it can also [...]
