Intellectual property (IP) rights can be a business’ most valuable asset. For example, Forbes reported that while Disney’s 2013 hit Frozen grossed US$1.3 billion at the box office, the licensing of the IP rights accumulated US$107.2 billion in retail sales. Lucasfilm’s astute decision to retain the IP licensing rights for consumer products for the first six Star Wars films [...]
Increasingly, we’re asked to advise clients in respect of marketing partnerships with online personalities and social media influencers. The business case for partnering with an influencer with a staggering number of followers within a brand’s target market can be compelling. Often though, businesses can risk doing significant damage to their brand by rushing to enter [...]
A trade mark is a way of identifying a unique product or service. It is a sign used or intended to be used to distinguish your goods or services from those of your competitors. A trade mark is often referred to as a brand and, while it may be your corporate logo, it can also [...]
As bricks and mortar businesses pivot to online models during the pandemic, the temptation to ‘borrow’ content from a competitor’s site in order to get a head start is ever-present. The unfortunate result is that many businesses who have invested heavily in the development of their online marketing strategy can suffer unfair incursions from copycat [...]
