marketing strategy – Rankin Business Lawyers Melbourne

The Importance of Trade Marks for Small Businesses

In the competitive world of small business, standing out from the crowd is crucial. One of the most effective ways to achieve this is through the strategic use of trade marks. Trade marks are not just symbols or logos; they are powerful tools that help distinguish products or services, build brand recognition, and provide essential [...]

admin2025-10-12T21:59:48+00:00September 24th, 2025|Intellectual Property|Comments Off

Under the influence: How to protect your brand when entering into marketing partnerships with Influencers
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Under the influence: How to protect your brand when entering into marketing partnerships with Influencers

Contracts, Trademarks

Under the influence: How to protect your brand when entering into marketing partnerships with Influencers

Increasingly, we’re asked to advise clients in respect of marketing partnerships with online personalities and social media influencers. The business case for partnering with an influencer with a staggering number of followers within a brand’s target market can be compelling. Often though, businesses can risk doing significant damage to their brand by rushing to enter [...]

admin2022-05-26T06:42:23+00:00May 26th, 2022|Contracts, Trademarks|Comments Off