Business Name vs Trade Mark: A Guide for People Who Assumed Paperwork Would Protect Them

Here is a thing that trips up a surprising number of Australian business owners: registering a business name and registering a trade mark are two completely different transactions with two completely different regulators, and doing one does not do the other. This seems like it should be obvious. It is not obvious. People pay $44 [...]

2026-08-26T01:39:14+00:00August 26th, 2026|Intellectual Property|Comments Off on Business Name vs Trade Mark: A Guide for People Who Assumed Paperwork Would Protect Them
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Accounting for IP in a Sale of Business: Know what you’re giving away (and charge for it!)

Gaining a thorough understanding of what your business is worth is a tricky process. Regardless of past investments and future potential, ultimately it will only be worth what somebody is (currently) willing to pay for it. Too often however, in formulating a sale price, many business owners will neglect to take proper account of (or [...]

2020-05-12T04:23:53+00:00May 21st, 2019|Business Advice, Contracts, Corporate Advisory, Intellectual Property|Comments Off on Accounting for IP in a Sale of Business: Know what you’re giving away (and charge for it!)
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