In today’s digital age, where sharing and accessing creative content is easier than ever, protecting your creative work is crucial. Whether you’re a writer, artist, musician, or filmmaker, understanding copyright protection can help safeguard your creations from unauthorised use. Let’s explore what copyright protection is, why it matters, and how you can protect your work. [...]
In today’s digital and global economy, your brand can reach customers in dozens of countries, sometimes without you even trying. But while your business may expand effortlessly across borders, your trademark rights don’t. That’s why securing an international trade mark, in addition to your Australian trade mark, is a smart and often necessary step for [...]
Intellectual property (IP) rights can be a business’ most valuable asset. For example, Forbes reported that while Disney’s 2013 hit Frozen grossed US$1.3 billion at the box office, the licensing of the IP rights accumulated US$107.2 billion in retail sales. Lucasfilm’s astute decision to retain the IP licensing rights for consumer products for the first six Star Wars films [...]
When selling or purchasing a business, most spend their time on tangible assets, such as business premises and land. However, a company's intangible assets, such as intellectual property, licencing arrangements, and trade secrets, can be precious and vital to a commercial transaction. When selling or purchasing intellectual property, it is vital to: • Identify [...]
