A recent boom in the sports apparel market has seen leading companies register a range of designs with IP Australia in an effort to better protect their intellectual property rights.

As IP Australia have usefully summarised, design registration is intended to protect designs which have an industrial or commercial use.
A design refers to the features of shape, configuration, pattern or ornamentation which give a product a unique appearance, and must be new and distinctive.
A registered design gives you, the owner, exclusive rights to commercially use it, licence or sell it.
The registration of a design is not an expensive process and can be an efficient way to protect your intellectual property.

Please don’t hesitate to contact Rankin & Co if you’d like to learn more.